"EiG Founders opened my eyes to opportunities that were hidden during the field exercises, especially when I stepped out of my comfort zone, having to walk or travel to complete my training phase — on the very first day, I could see the efficiency of the system... when I had to walk a few blocks, 10 to 15 minutes, and analyze the local businesses, see opportunities, weaknesses, how my business could add value and what the obstacles would be... Often as founders we are blind to difficulties, we can only see our dream... and setting obstacles to know how to overcome them was a game-changer. After I had to explore other cities, literally travel for my exercises, I was able to open my eyes to partnerships that deliver the Deck to hundreds/thousands of businesses, multiplying the ROI absurdly compared to the initial process."